So who would have thought it? Rage Against The Machine getting 'Christmas Number 1' with their hit single 'Killing In The Name', years after it's original release date. Whilst this was deemed a major victory for the anti-establishment (or more like anti-Simon Cowell) members of the public, the real success story lay in the methods by which it was achieved. This is a first class example of how social media marketing has risen in prominence within today's society. The original campaign started as a Facebook group which grew virally across the internet and then, subsequently, in the mainstream media. So todays mini social media lesson is this: get your campaign right and the possibilities are almost limitless.
