Social media marketing or social network marketing, is an advertising method that makes use of social network services to increase web presence. This ranges from simply advertising directly on social networking sites, viral marketing that spreads throughout the web, email and word of mouth.
Social media marketing is about creating a buzz via newsworthy events, videos, tweets, or blog entries that attract attention and become viral in nature.
Solva Marketing believes that the market is increasingly moving towards this media, and all campaigns from market research through to advertising and branding need to incorporate this aspect into the overall marketing strategy.
